Capture your market’s attention (and wallets) with OTT and connected TV services that make audience targeting, ad purchasing, and measuring ROI as easy as 1, 2, 3. Keep reading to learn more about using OTT and connected TV (CTV) to grow your company’s market share!
With connected TV and OTT services, your business can advertise on some of the biggest streaming services, from NBC Today to A&E, and use advanced targeting settings to ensure your ads reach the right users.
Still not convinced programmatic advertising is right for you? Take a look at these top benefits of programmatic advertising for businesses like yours.
Value Digit Solutions helps your business maximize the reach of its ads. With our OTT and CTV services, your company can access some of the leading marketplaces and TV programmers, including Google, CNN Go, Open X, and Univision, and get your brand in front of the users that matter most.
You want your ad campaigns to impact your company’s goals positively, and that’s possible with CTV and OTT advertising. With these campaigns, your brand can use in-house data, behavioral data, and demographics data to create an audience that matches your ideal customer profile.
You don’t have to struggle to measure your return on investment (ROI) with CTV and OTT advertising. Instead, you can access all the metrics you need to evaluate a campaign’s performance.
We start by understanding your business objectives and determining what you want to achieve with AI.
Evaluate your existing systems, processes, and data to identify opportunities for AI integration.
Create a tailored AI roadmap with clear use cases, timelines, and ethical guidelines.
Build, train, and deploy AI models with seamless integration into your existing infrastructure.
Track performance, measure ROI, and continuously optimize your AI solutions for maximum impact.
OTT advertising, also called over-the-top advertising, is video advertising for streaming video services, like Hulu, or streaming video devices, like an Amazon Fire TV stick. Compared to television ads, OTT ads reach users watching content over the Internet versus satellite or cable.
CTV advertising, also called connected TV advertising, is video advertising for TVs with the built-in capability to connect to the Internet. Typically, these television sets are called smart TVs. Compared to OTT ads, CTV ads are usually skippable.
Start building your OTT and CTV ads by contacting us online